Jolijou is the doll brand of the Doudou et Compagnie group! A leading name in baby gifts, Doudou et Compagnie pushed its creativity further in 2005 and designed its first soft dolls. All our creations are designed by our stylists, in France in our offices in Val d'Oise.
While the cuddly toy is unique in the child's daily life, it seemed perfectly natural to us to work with the rag doll , which is soft and light, to meet all the essential needs in the development of children between 0 and 3 years old, but also to imagine dolls to play with up to 7-8 years old.
A universal tradition, the rag doll has advantages and contributes to benevolent education , obviously to play, and introduces the child towards understanding the adult world, all with delicacy and tenderness.
Today, we are happy to see this dream come true: the birth of our brand Jolijou is like a little sister/little brother, whom we want to take by the hand, whom we want to see grow up hoping above all that it will allow us to experience the most beautiful and strongest aspects of childhood.
We want to bring joy to children through play, develop empathy to learn how to live together. For Jolijou, happiness is the ability to marvel at simple things.
Our mission is creating, preserving and nurturing the childhood bubble of ALL children. Developing the gene and intelligence of happiness from the earliest age to have positive children, open to others and the world: this is the promise of a better world for all.