There’s nothing more important for a parent than ensuring their child’s safety—at all times and in all places. Especially on the road.

At Labebe, child safety isn’t just a priority—it’s one of our core values. That’s why we choose to partner only with those who share our commitment to responsible parenting. Today, we’re proud to announce that Labebe Boutique is joining the Your Car Seat awareness campaign, which aims to raise public understanding of the vital importance of child car seats.

Safe travel is a universal value

Your Car Seat was founded in 2020 by German safety advocate Andreas Appeldorn. Its mission is both simple and invaluable: to help as many families as possible make car journeys with children safer. For five years now, the team has been offering free, expert advice to parents on how to choose and properly install certified car seats. Thanks to their support, over 10,000 families have made informed decisions that, in critical moments, helped prevent injuries and even saved lives.

But Your Car Seat is far more than just an educational platform. It’s a passionate team of experts who are changing public attitudes towards car seats, working tirelessly to make child safety the number one priority. Their knowledge, hands-on experience, and real engagement with parents across Europe make this campaign genuinely impactful. It’s a mission that has already changed thousands of lives—and continues to protect children every single day.

Labebe and Your Car Seat are united by a shared belief: child safety is not optional—it’s a responsibility. Our partnership is built on trust, professionalism, and a common drive for meaningful change.

In the coming months, Labebe Boutique will take an active role in the campaign. Through our blogs, videos, and social media, we’ll share trustworthy, practical, and evidence-based information to help parents choose and use car seats correctly. Our goal isn’t just to inform—it’s to genuinely support parents in making thoughtful, responsible decisions for their children’s safety.

Lana Giorgidze, Executive Director of Your Car Seat:

“For the past five years, the Your Car Seat nonprofit organization has been committed to one vital mission—helping parents ensure their children are as safe as possible when traveling by car.

When we first started, the situation was clear: most parents had very little knowledge about car seats. Many didn’t know which model to choose, how to adapt a seat to a child’s age, height, and weight, or how to install it correctly inside the car. And yet, these very details directly affect a child’s safety during travel.

A lot has changed since then. Today, we’re pleased to see real progress—parents are much better informed, they ask the right questions, they seek expert advice, and they share what they’ve learned with others. For us, this is incredibly meaningful. Because an informed parent is already one step closer to having a protected child.

Our new partnership with Labebe Boutique is a natural continuation of this journey. We’re working with more than just a brand—we’re collaborating with a team that truly shares our values. Reliability, responsibility, and the child’s well-being aren’t just words; they’re the foundation of both their work and ours.

Together, we want to give parents more—more reliable information, more visual examples, more hands-on advice. In the coming months, we will be producing helpful video content and blog posts that explain, in clear and accessible language, how to choose the right car seat, what to consider when buying one, and how to install and adjust it correctly. Most importantly, we’ll be answering the most common and urgent questions that parents have.

I truly believe that when we take steps like this together, we can make a real difference in the lives of many families. Because every well-informed decision is, in essence, one more protected child. And that’s exactly what we strive for—every single day.”

Leri Tabatadze, Founder of Labebe Boutique:

“Labebe Boutique and Your Car Seat share the same core values: confident, well-informed parents and a safe environment for every child.

When it comes to child safety, there are no small details. Every choice, every piece of information, every product matters. This is where our partnership begins—with a sincere desire to support parents not just in purchasing products, but in making conscious, well-informed decisions.

At Labebe, we don’t compromise. Quality, sustainability, and safety aren’t just words for us—they are the principles we live by every day. We carefully select everything we offer to parents, especially when it comes to traveling with children. That’s why our choice is Britax Römer—a world-class brand and global leader in child car seats, trusted by millions of families around the world.

But Labebe is more than just a store. We aim to be a space where parents feel supported, where they can find answers to important questions, share their concerns, and gain knowledge. This is what makes our collaboration with Your Car Seat truly meaningful. We are united by a shared belief: an informed parent is the best protector a child can have.

A child’s life and safety are values that can never be overestimated. That’s why we approach our work with complete responsibility. Labebe is a brand that grows, evolves, and changes alongside families. We don’t just want to be a provider of quality products—we want to be a true partner on every parent’s journey. The partnership between Labebe and Your Car Seat is a step forward in ensuring that every child is protected and every parent feels confident in the choices they make.

I truly believe that our collaboration will help many families make informed, thoughtful decisions—decisions that could one day save a life.

Every new piece of knowledge a parent gains may one day play a decisive role. Knowledge is real protection. That’s why sharing it is so important. Choosing the right car seat is just the beginning. Now more than ever, it’s essential to learn more: follow our blog, explore our videos and practical tips—all of it is here to help you protect what matters most: your child’s future